Q. ‘Operation Flood’ is associated with–
A. milk production
B. wheat production
C. flood control
D. water harvesting
Answer: A. milk production
In 1970, National Dairy Development Board (NDDB) under the chairmanship of Dr. Verghese Kurien initiated the ‘Operation Flood’ by learning from village cooperatives of Gujarat.
[Village cooperatives were the model in which farmers had the control over entire value chain: production, procurement, processing and marketing of milk and milk products. In this model, they cut out the middlemen and share the profit among themselves.]
Operation Flood is the program behind “the white revolution.” It created a national milk grid linking producers throughout India with consumers in over 700 towns and cities, reducing seasonal and regional price variations while ensuring that the producer gets a major share of the price consumers pay, by cutting out middlemen.
Operation Flood was implemented in three phases: Phase 1 (1970 to1980), Phase 2 (1981 to1985) and Phase 3 (1985 to1996).
Operation Flood developed a self-sustaining network of some 34,500 cooperatives.
- Ending Poverty in South Asia: Ideas that Work edited by Deepa Narayan-Parker, Elena E. Glinskaya